Selling your program before launch isn't about a hard sell; it's about crafting an experience. It's about creating a narrative that resonates, offers that entice, and anticipation that drives action.In our latest episode, I have the pleasure of speaking with Brenna McGowan, a renowned launch strategist and copywriter. Brenna brings her wealth of experience to the table, discussing the importance of a pre-launch phase and how it can drastically improve the success of your launch. Brenna's approach to anticipation marketing isn't just about selling a product; it's about creating a journey for your audience that begins well before the launch.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to this episode, How to Create a Pre-Launch Strategy That Sells Out Your OfferGet the Pre-Launch Cheat SheetKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramBrenna McGowan’s Links:Visit Brenna’s websiteDM Brenna on InstagramConnect with Brenna on FacebookTimestamps:00:00 - Introduction00:34 - Minimizing launch burnout through strategy06:23 -  Market saturation impacts decision-making; allow space.09:38 -  Utilize personality to differentiate during pre-launch period.11:14 -  Client understanding, empathy, and pre-launch strategies fundamental.13:48 -  Exploring authority, credibility, empathy, and personal values.17:00 -  Generate anticipation and excitement for upcoming product launches.20:25 -  Balancing anticipation and excitement for adult consumers.24:40 -  Process facilitates impactful and engaging content creation.27:06 -  Novel ideas drive dopamine and market success.31:04 -  Program offers confidence and value for investment.33:49 -  Parenting with presence, aiming to model calm.37:20 -  Thank you for your time and support.Sign up for Rick's AI newsletter! Limited-Availability. Schedule a Strategy Call Now:Save on two strategy calls + get Slack (or Voxer) support. 

Sell Your Program Before You Launch: Anticipation Marketing with Brenna McGowan

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