In this episode, I share the exact software my team and I use to produce  the podcast, from recording, to editing the long form audio and YouTube versions and short form video clips. If you've ever asked one of the following questions, this episode is for you:-What’s your favorite tool for creating audio & video clips, and why?-Is there an app, or some sort of AI tool that can understand context and automatically recommend powerful clips without having to listen to the episode or read the transcripts? Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Listen to Keenya Kelly’s episode.Sign up for DescriptGet b-roll from Pexel and StoryblocksHire a VA with Kwadwo’s helpKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramTimestamps:00:00 - Podcast Workflow and Video Editing14:55 - Successful Online Hiring ProjectsSign up for Rick's AI newsletter!

My Workflow and Tools for Creating an Audio & Video Podcast Plus Vertical Video Clips

In this episode, I dive into the essential metrics every online course creator using Facebook ads must understand. As a Facebook ads manager and your strategy partner, I highlight the importance of cost per lead and earnings per lead to accurately evaluate the worth of your leads. I share insights on optimizing your launch strategy to enhance your revenue or reduce your ad spend effectively. Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Listen to last week's Funnel Fix Friday episode.Listen to Brittany McBean's episode.Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramSign up for Rick's AI newsletter!

Two metrics you MUST know if you’re running FB ads to your launch

In this episode, join me on a reflective journey through my 100-day challenge to reach $100k in revenue. From unexpected support to navigating personal and business challenges post-accident, I share valuable insights and strategies. Tune in for an honest exploration of growth, resilience, and entrepreneurial commitment.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Say hi to Kwadwo on InstagramKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpTimestamps: 0:00 100 Days to 100k Challenge Update8:57 Challenges and Lessons in Revenue GrowthSign up for Rick's AI newsletter!

What doing the 100 Days to $100k Revenue Months Challenge Taught Me

In this episode I call out the launch mistake that I frequently see course creators committing that keeps them from being able to troubleshoot their launch so they can make more money the next time around. The mistake is not tracking the launch registrants from your Facebook ads  separately from your organic leads. You could be sitting on a very nice situation where all you need to do is scale your ad spend for your next launch. Or maybe you need to pivot in a big way because your ads leads aren’t buying but your organic leads are. But you won't know until you separate your launch funnels so you can accurately measure. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Sign up for HoneyBookSign up for ConvertKitSign up for KajabiKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramSign up for Rick's AI newsletter!

Are you making this launch funnel mistake?

In this episode, PR expert Gloria Chou, shares valuable insights on mastering the art of pitching to be featured on podcasts. Gloria emphasizes the importance of crafting specific and relevant pitches, providing a clear framework called CPR Pitching Method™ for effective outreach. She encourages listeners to overcome inertia, take action, and leverage podcasts as a powerful platform to enhance credibility, authority, and reach in their respective industries. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 486: The Simple 3-Step Method for Getting PR for Your Business with Gloria ChouListen to episode 711: PR Simplified: Free and Effective Strategies for Greater Visibility and More Leads | w/ Gloria ChouDM the word "pitch" on Gloria's Instagram to get a freebieSave your spot in Gloria’s PR Secrets MasterclassListen to Gloria’s Small Business PR PodcastKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramGloria’s Links:Check out Gloria's website Timestamps:0:00 Introduction6:47 Effective Pitching Strategies for Podcasts20:00 Mastering PR for Business Growth27:14 Masterclass With Gloria ChouSign up for Rick's AI newsletter! Limited-Availability. Schedule a Strategy Call Now:Save on two strategy calls + get Slack (or Voxer) support. 

Pitch Podcasts & Avoid Getting Ghosted with Gloria Chou

In this episode, I share what's been working really well for several of my Facebook ads clients currently running lead magnet, direct to sale and launch registration ads.  It's short form video! I break down our best performing content and several factors you'll want to consider so your Reels perform well. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramSign up for Rick's AI newsletter!

One Thing That’s Working Right Now With Facebook Ads

In this episode, I dive into the behind-the-scenes process of upgrading my website with my web designer, Archie. We discuss effective communication strategies, collaboration tools like Loom and Vimeo, and best practices for clear email communication. We also touch on trust-building in client relationships and payment structures for projects.If you're considering a website redesign or upgrade, check out arcawebsolutions.com and mention the Art of Online Business podcast for a special bonus.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 763 where Archie and I talked about what matters most for your business's website to leave a great impressionListen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Optimize your website with Archie Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramArchie’s Links:Check out Archie's website Reach out to Archie on FacebookMessage Archie on LinkedInTimestamps:0:00 Introduction13:37 Business Relationships21:00 Flexibility and Trust in Conducting BusinessSign up for Rick's AI newsletter! Limited-Availability. Schedule a Strategy Call Now:Save on two strategy calls + get Slack (or Voxer) support. 

Behind the Scenes of Outsourcing My New Website Design to the Philippines  with Archie Alibasa

In this episode, I talk about why when you show your ads all over the world, you waste your money. This is in response to a question that I received in my email. If you have an ads question you'd like me to answer, DM me on Instagram @quayjoPlease click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramTimestamps:0:00 The Pitfalls of Worldwide Ad Targeting9:48 Targeting Countries for Online Advertising15:27 Targeting the Right Audience for SuccessSign up for Rick's AI newsletter!

Why Worldwide Facebook Ad Targeting Will Waste All Your Money

Know this critical mistake when using a free quiz funnel for online course businesses. I’ll share insights from working with a client on quiz funnel, sharing the changes I recommended to increase sales. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Book a strategy call with Kwadwo!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramTimestamps:00:00 - Introduction06:21 - Optimizing Thank You Page for SalesSign up for Rick's AI newsletter!

Have A Quiz? Avoid This Mistake That's Hurting Your Sales

In this episode, I unravel the secrets behind Dallas Travers' high-performing quiz funnel, which boasts an impressive 11% lead-to-sale conversion rate and earns an astounding $767 per lead. This episode provides valuable insights into creating effective quiz funnels and optimizing lead nurturing for substantial results.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Dallas' Success Super Power QuizBrenna McGowan’s Behind the Launch SummitListen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Book a strategy call with Kwadwo!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramTimestamps:00:00 - Introduction11:55 Exploring Work, Building Lists, Successful Coaching23:18 Improve Conversion Rates in Online CoursesSign up for Rick's AI newsletter!

Why this organic quiz funnel makes $767 per lead.

In this episode, website developer Archie Alibasa and I discuss the significance of a well-designed website in enhancing business conversions. Archie, with 15 years of web development experience, shares insights on building user-friendly websites. We cover topics like color palette choices, the importance of balance and separation in design, and the impact of website speed on user experience. For more details on optimizing your website and boosting conversions, visit Archie's website at arcawebsolutions.com.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Optimize your website with Archie Reach out to Archie on FacebookMessage Archie on LinkedInKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramArchie Alibasa’s Links:Check out Archie's website Timestamps:0:00 Well-Designed Websites for Business Conversions13:38 Colors, Emojis, and Building a WebsiteSign up for Rick's AI newsletter! Limited-Availability. Schedule a Strategy Call Now:Save on two strategy calls + get Slack (or Voxer) support. 

My Website Makeover: Building a Business Website That Wows w/ Archie

In this episode of Funnel Fix Friday, I share actionable tips to boost sales conversions on your WordPress sales and checkout pages. Learn the importance of minimizing distractions on sales pages, removing unnecessary headers, and steering clear of exit-intent pop-ups that may hinder the buying process. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Visit Kwadwo’s website for Facebook Ads helpKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Say hi to Kwadwo on InstagramTimestamps:0:00 Improve Sales Conversions on Sales Page13:13 Checkout Page Captcha and Feedback DiscussionSign up for Rick's AI newsletter!

Avoid these sales page and checkout page mistakes especially if you host on Wordpress

Are you ready to illuminate your marketing strategy? Today, we're challenging conventional wisdom by unveiling five simple yet potent marketing lightbulbs that have the potential to ignite success for businesses of all sizes.Join us as we explore the game-changing Five Lightbulbs messaging framework crafted by marketing consultant and copywriter Billy Broas. From straightforward concepts to powerful executions, this episode promises to illuminate your approach to selling. Through captivating anecdotes from his early career, Billy delves into how The Five Lightbulbs inject simplicity and leverage into anyone's marketing strategy. Billy demonstrates how these timeless principles have consistently propelled businesses to success across various industries. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Learn the Five Lightbulbs 5-part email series here: https://fivelightbulbs.com/Eugene Schwartz: Breakthrough Copywriter https://amzn.to/3G6ErIJKwadwo’s Links:Subscribe to The Art of Online Business’s YouTube Channel Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramBilly Broas’ Links:Get to know more about Billy BroasLearn more about The Five LightbulbsTimestamps:00:00 - Introduction03:10 - Details on Billy's transition to online business11:51 - Brain wired to focus on high-impact strategies14:02 - Unacceptable status quo, demand, value in past lessons16:53 - Marketers must understand, empathize before offering solutions22:12 - Copywriting projects focus on bridging message clarity25:01 - Differentiating marketing crucial for standing out29:06 - Minimize hurdles, optimize sales page checkout process33:38 - The importance of outcome in marketing36:07 - Where to learn more about The Five Light BulbsSign up for Rick's AI newsletter! Limited-Availability. Schedule a Strategy Call Now:Save on two strategy calls + get Slack (or Voxer) support. 

The Five Lightbulbs: Simple But Potent Marketing That Sells with Billy Broas

In this episode, I share my strategies for effectively scaling Facebook ads in lead generation and sales campaigns. I emphasize the need to stabilize lead costs before scaling and provide insights on managing ad sets during launches.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube ChannelBook a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramSign up for Rick's AI newsletter!

Avoid wasting money. Scale Facebook Ads Like I do.

Selling your program before launch isn't about a hard sell; it's about crafting an experience. It's about creating a narrative that resonates, offers that entice, and anticipation that drives action.In our latest episode, I have the pleasure of speaking with Brenna McGowan, a renowned launch strategist and copywriter. Brenna brings her wealth of experience to the table, discussing the importance of a pre-launch phase and how it can drastically improve the success of your launch. Brenna's approach to anticipation marketing isn't just about selling a product; it's about creating a journey for your audience that begins well before the launch.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to this episode, How to Create a Pre-Launch Strategy That Sells Out Your OfferGet the Pre-Launch Cheat SheetKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramBrenna McGowan’s Links:Visit Brenna’s websiteDM Brenna on InstagramConnect with Brenna on FacebookTimestamps:00:00 - Introduction00:34 - Minimizing launch burnout through strategy06:23 -  Market saturation impacts decision-making; allow space.09:38 -  Utilize personality to differentiate during pre-launch period.11:14 -  Client understanding, empathy, and pre-launch strategies fundamental.13:48 -  Exploring authority, credibility, empathy, and personal values.17:00 -  Generate anticipation and excitement for upcoming product launches.20:25 -  Balancing anticipation and excitement for adult consumers.24:40 -  Process facilitates impactful and engaging content creation.27:06 -  Novel ideas drive dopamine and market success.31:04 -  Program offers confidence and value for investment.33:49 -  Parenting with presence, aiming to model calm.37:20 -  Thank you for your time and support.Sign up for Rick's AI newsletter! Limited-Availability. Schedule a Strategy Call Now:Save on two strategy calls + get Slack (or Voxer) support. 

Sell Your Program Before You Launch: Anticipation Marketing with Brenna McGowan

Are you unsure of whether to include one call to action or multiple in your marketing email? Have you ever wondered how it impacts your conversion rates? In this episode, we'll explore the impact of having multiple calls to action in your email with a real client story. Join me in this insightful episode to uncover the best practices for optimizing your email sequences and maximizing your conversion rates.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo’s Links:Subscribe to The Art of Online Business’s YouTube Channel Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramTimestamps:00:00 - Introduction03:07 - Discussion on the client's email sales sequence03:36 - Reasoning behind having only one call to action in an email04:27 - Decision fatigue and its impact on prospects06:15 - The importance of serving through selling07:20 - Mention of a funnel leak finder toolSign up for Rick's AI newsletter!

Should One Email Have More Than One Call To Action?

In this episode, I share about bringing an element that I'm passionate about back into my business that I've been missing. I also talk about a potential new segment for the podcast and would love for you to DM me your thoughts about it!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 752 “How Collabs Can Explode Your Business Growth with Jordan Gill”DM me on instagram https://instagram.com/quayjoKwadwo’s Links:Subscribe to The Art of Online Business’s YouTube ChannelDownload the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramSign up for Rick's AI newsletter!

Are You Infusing Your Passion Into Your Business?

Ever wondered how to refine your sales funnel for maximum impact? Today, we dive into Leeanne Brennan's free Clarity Workshop funnel to unearth its strengths and opportunities for improvement. Which sales funnel advice can you apply to your online business? Let's find out.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo’s Links:Subscribe to The Art of Online Business’s YouTube Channel Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramTimestamps:00:00 - Introduction03:19 - Create thank you page for leads conversion08:55 - Practical Zoom workshop with potential marketing challenges11:45 - Make it easy to click through online16:21 - Leeanne, speaking directly to individual on Zoom20:24 - Repurpose Zoom call, edit pitch for brevitySign up for Rick's AI newsletter!

Funnel Reaction: Create with Leanne's Clarity Workshop

Are you considering using Facebook ads to drive traffic to your blog? Wondering if it's worth the investment? The answer lies within the strategic approach you take.In this episode, I explore the effectiveness of running Facebook ads to your blog, delving into setting clear objectives, tracking effectiveness, and nurturing traffic to maximize conversions.  Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Kwadwo’s Links:Subscribe to The Art of Online Business’s YouTube ChannelDownload the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramTimestamp:00:00 - Introduction05:23 - Using paid traffic to measure blog effectiveness08:52 - Optimize traffic by focusing on email marketing10:03 - Clearer funnel, warmer audience, fewer variables, holistic strategySign up for Rick's AI newsletter!

Is running Facebook ads to your blog worth it?

It's time to address some common funnel mistakes that might be hindering your success. In this episode, we examine Angela Tan’s funnel from The Systems Rx. We're exploring the nuances of her opt-in page design, the call-to-action, and how these elements impact conversion rates. Tune in, learn, and apply these lessons to your funnel for better results.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links Mentioned In This Episode:Subscribe to The Art of Online Business’s YouTube ChannelDownload the Funnel Leak Finder here!Kwadwo’s Links:Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Apply to have Kwadwo manage your Facebook ads.Say hi to Kwadwo on InstagramTimestamps:00:00 - Introduction04:22 - Optimization opportunities on the opt-in page09:09 - Pages use varied colors for clear navigation10:34 - Avoid funnel-building mistakes; segment email list13:35 - Do not use heading to sell master class18:08 - Desktop link display issues hindered price visibility21:01 - Use images and graphics for immediate impact25:25 - Stick with your values and plan accordingly27:05 - Checkout page needs larger, clearer trust icons30:13 - Valuable deadline funnel setup with bonus trainingSign up for Rick's AI newsletter! Limited-Availability. Schedule a Strategy Call Now:Save on two strategy calls + get Slack (or Voxer) support. 

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