The biggest underlying success factor of a business is repeat clients. Yet time and time again, we have to keep looking for new clients. This sorry situation is often because we are seduced by information, not results. We know results are important, but we still go in the "opposite" direction. How do we solve this ongoing nightmare? Let's find out.   Next Step: How To Gain Momentum In Business Using The Subsets Technique (And Gain New Clients Too!)

The Results Paradox: Why We Have to Keep Searching for New Clients

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