What if you could generate consistent paid leads? This episode is dedicated to the specific things you can focus on to do this naturally, seamlessly, and consistently. So often, when we get frustrated by a lack of leads or a lack of sales, it’s rooted in a lack of belief that we can do it. Confidence attracts people like nothing else I can possibly describe. 
Tune in to hear about:

What It Really Means to Have Enough Confidence

Breaking Down the Small Business Infinity Loop

Two Ways to Capitalize on Magnetic Marketing

The Dual Purpose of Nurture Content

How to Leverage the Power of Activation Content


Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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827: 4 Types of Content to Generate Consistent Leads who PAY to Join Your List

In today’s episode, I want to talk about the intimidating parts of getting visible because it can be so vulnerable! My focus is specifically on Instagram but that doesn’t mean that it’s the only platform for you. From my perspective, Instagram has the lowest barrier to entry and is the best place to drive free and organic traffic to monetize the work you’re doing there. So, let’s answer some of your questions about how I monetize on Instagram! 
You’ll learn:

How to Overcome Intimidation of Being the ‘Face’ of Your Brand and Posting Reels 

How to Captivate Attention Span on Instagram 

How to Deal with Most of Your Followers Not Being Your Target Audience 

How to Get Your Existing Followers to Engage More 

How to Make Sure That Your New Followers Are Your Target Audience


Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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826: Answering Your Questions: Monetizing on Instagram

Today we are talking about using Instagram strategically in your business to actually lead to sales. This is a digital marketing tactic you need to pay attention to! Every business needs visibility in order to drive new people to discover who you are, earn their trust, and start them down a sales pipeline. If you’re always in nurture mode, then you will run out of leads to nurture because your business will shrink. 
I did something incredible with Instagram recently and had fantastic results! Today I’m sharing that specific strategy with you.
You’ll learn about:

Evolving Your Social Media Marketing Strategies

How Instagram Visibility Helps Other Areas of Your Business Grow

The Importance of Mindset 


Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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825: How I got 222 New Students & $19,698 Cash on Instagram in 6-Weeks

There are unspoken expectations thrust upon every area of your life. People complain about how others choose to show up, respond, or not respond to what’s happening in the world. There is so much anger about the state of our world and our economy, what people are saying or not saying, and even how you might choose to run your business.
I get it! These are important things to have thoughts and feelings about. But what would it look like to show up in alignment with your truth? At the end of the day, it’s about you, the weight that you carry from these societal expectations, and how that bleeds into your business and career. 
Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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824: Messy Sex, Finding Alignment & Doing IT Scared

Today, I dig into how I would start a business with zero existing audience. First of all, I have to admit that I’ve never met anyone who actually has no audience. Everyone has up to 1,000 connections that they can leverage from day one. Whether you believe it or not, you already have an audience and it’s your job to leverage existing connections to build momentum for the life and the business you want. Ultimately, the number of people in your audience and the number of followers you have has little to no influence on how much revenue you can generate.
Getting visible isn’t just about growing an audience. It’s about growing a community of real relationships. Emphasizing growing my community rather than chasing the numbers has been empowering, and today I’m sharing that experience. 
Tune in to learn:

How to Utilize a Digital Product to Convert Strangers to Buyers

How to Build an Audience You Can Sell to

How to Leverage Digital Products to Build Your Audience

The Best Way to Communicate with Your Followers Directly

The Biggest Mistake that People Are Making


Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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823: Starting a Business with ZERO Audience

Today, I want to talk about why it's super important to strengthen your business so it can handle the unexpected stuff that happens in life. Bad things are gonna happen, it's just a fact. But you don't want your business to rely too much on you to handle all the problems. Personally, I don't want to have to depend on someone else for money, and I bet a lot of you feel the same way. You want your business to stay strong even when life gets challenging. It's not about fixing every problem perfectly; it's about keeping things going smoothly even when things get tough.
The reality is that being a business owner often entails heightened stress levels. The smallest hiccup can throw off your entire day or even jeopardize your long-term plans. These unforeseen events are a part of life, whether you're an entrepreneur or not. So, how do we confront these challenges head-on and safeguard our future success? 
In this episode we cover:

How to Seek Support & Who to ask for help

Dreaming Up a Business That Runs on Its Own

The Absolute First Step You've Got to Take


Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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822: Design a Business That Can Run Without You

Danielle Bayard Jackson joins us to discuss how being a high-achieving woman impacts our platonic relationships and the art and science of conflict versus connection. Danielle has dedicated the last six years of her career to studying the latest research about the science of these kinds of platonic female relationships. 
There’s a massive blurring of lines between colleagues, friends from work, and friends outside of work; especially for high-achieving women who spend most of their time at work and therefore, naturally meet most of their friends in the workplace. So much of your identity rests in achievements and while that is praised by many people, often it’s detrimental to friendships. Many of you don’t know who you are outside of your professional goals and achievements and it’s imperative to figure out what more you have to offer in order to build meaningful friendships. 
We’re chatting about:

Having Different Friends for Different Purposes

Making a Change to Your Friendships and Where Conflict Fits in

How to Handle Healthy Conflict and Stay Connected in Friendship


Tune in to hear about navigating platonic relationships and handling conflict!
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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821: The Surprising Ways Being a “High-Achieving Woman” Impacts Our Friendships with Danielle Bayard Jackson

The launch process doesn’t have to be complicated! On this episode, Lifestyle and Brand photographer, Dolly DeLong, joins us to talk about how to make launching more stress-free and streamlined, lean into facts over feelings, and create an awesome launch. 
Tune in to hear:

Why Dolly Gives Herself Plenty of Time For Each Launch

The One Thing You Really Need to Consider During Launch-Planning

How to Leverage Technology to Communicate Your Thoughts

How to Stay Focused on Facts over Feelings

How to Get Your Priorities in Order Leading Up to a Launch

The Systems and Workflow Bundle


Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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820: Streamlined & Stress-Free Launches with Dolly Delong

I’ve been avoiding telling you a really important story. It’s one I was scared to tell, but I know you need to know this so that you don’t feel so alone. Somewhere along the way, I lost myself in my business, before I re-focused and got back in the “feel-good” zone. 
In this episode, I want to remind you that business can be fun, exciting, empowering, and encouraging! Following your intuition to make your business feel good is going to inspire you in so many ways. It’s going to give you the kind of contagious energy to pursue things in a way that will not only improve your mood but also attract people who want what you’re offering.
Since the clock struck midnight on January 1st, I have been in that “feel-good” zone. This year has felt amazing because I’ve allowed myself to focus on things that I genuinely care about, feel good about, and want to see people benefit from! My energy has been the most contagious it has been in years. I’d almost forgotten what it felt like! 
Tune into the podcast to learn:

The Turning Point That Changed Everything

What I Needed to Hear When I Wanted to Give Up

Why it Doesn’t Have to Feel Like Climbing a Mountain

How My Business Began to Make Money While I Put My Life First

What it Looks Like For Me to Make it Easy

How I Can Help You to Live a Life You’ve Only Dreamed Of


Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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819: My “I’m Done” Moment

There has been a massive shift from the popularity of one-to-many courses to the desire for community-driven courses. People want to connect with others while trying to improve themselves. They crave connection more than ever and this shift has been incredibly interesting to witness. In this episode, Andy Guttormsen, co-founder and CMO of Circle, joins me to discuss what the future holds for online communities.
We’ll cover:

The Main Difference Between a Following and a Community

How to Start Attracting People to Build a Community

Why You Just Need to Be Yourself

The Most Effective Way to Onboard People into Your Community

The Benefits of Showing Up Consistently

Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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818: The Future of Online Communities with Andy Guttormsen of Circle.so

Smart businesses continuously review and revise their social media marketing strategy based on what’s currently working. Have you ever thought about starting your Instagram page from scratch? Maybe you want to separate your brand and your personal life, or you’re curious if taking a more niche approach can help you reach your core audience. Either way, it’s difficult to know what the results will be without actually taking action and running an experiment.
In today’s episode, I’ll walk you through my decision to start a new Instagram page and why I was willing to walk away from 45,000 followers. Tuning in you’ll hear about my Instagram journey, follower growth, and what my findings were from this wild experiment. 
Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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817: Walking Away from 45k Followers: Lessons I’ve Learned from Starting Over on Instagram

Believe it or not, the profit that you make from your first sale to a customer isn’t critical to the success of your business in the long term. Getting paid at all to bring in qualified leads means that you’re doing better than 99% of the people who are marketing their products and services on the internet.
Growing an Instagram account or creating content for Reels isn’t necessarily the key to leveraging digital products and getting more qualified leads. If you want more leads or you’re interested in selling and leveraging digital products without getting caught in the weeds of flashy marketing strategies, this is the episode for you! Tuning in, you’ll find out how to attract leads AND get paid in the process. 
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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816: Leveraging Digital Products to Get More Qualified Leads

Today I’m sharing the marketing strategy behind how I made $ 287,000 and had over 10,000 people pay to join my email list from a digital product I created just once.
Many entrepreneurs only focus on nurture marketing, taking warm leads and trying to convert them into a signature offer. But that can quickly turn into a situation that has you saying “I need more leads!” 
But brand new businesses as well as established businesses need a visibility plan in order to retain customers and keep growing their businesses. And this shouldn’t involve feeling stressed or working over your capacity. The goal of this kind of marketing is to get to know more people, allow them into your world, and earn their trust. That’s how to find your ideal clients and customers! Social media marketing and creating digital products are some of the best ways to do this in 2024. 
I’m here to help you grow your business in a way that allows you to still have a life. Tune into today’s podcast to learn more!
For show notes of this episode, go to thestrategyhour.com.
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815: How I Made 6-Figures From a Digital Product I Created Once

I’ve been making digital products for over eight years, and I want to see you succeed with your digital products, too! In this episode, we dig into the digital products I would not create if I were just getting started (and it’s not what you think, so be sure to listen in!)
I'll cover:

One Thing Almost Everyone Starting Out Does Wrong

What the Most Effective Digital Products Are Actually About

The Secret Behind My Most Popular Mini-Course

Why We Didn’t Give Away Your Business on Autopilot for Free

What We’ve Done The Most and Why We’ll Keep Doing It

How Integration Became Our Superpower

Two Goals to Take You to the Next Level


Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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814: Digital Products I Would NOT Create If I Were Just Getting Started

I have observed a need for small business owners to find more leads and I want to talk about why that’s happening and how you can solve this problem. Scaling a business is a numbers game but the problem is, a lot of you have business goals that are confined to what you can do in a limited amount of time – therefore giving your business a growth ceiling. And so many of you want to run a small business, not manage bigger processes! 
A lot of people then think that they want to bring in passive income, and that is possible. I am so excited to help you build more hybrid-based businesses where you can attract real clients through a digital offer and then those people will be more primed and ready for the other existing offers that you have. 
Today I’m going to share the steps I have taken to revolutionize my business and create consistent growth. I think this will solve ‘the lead problem’ for so many small businesses this year!
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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813: Get Paid to Grow Your Email List in 2024

In today's episode, I'm diving into the world of budgeting when your income likes to play hide and seek. Maybe your business revenue and pay are doing the unpredictable tango, and you're itching for more stability in the paycheck department. The economy's a bit wild right now, so what I'm sharing is my playbook for a more conservative approach in these uncertain times. Trust me, this is the game-changer for tweaking your business finances, setting up a cozy personal financial vibe, and securing the long-term health of your hustle. Think of it as the secret sauce to keeping your business doors wide open for the long haul!
Oh, and let's kick that idea out of your noggin that businesses grow all neat and tidy, either linear or exponential. Nope, it's more like a rollercoaster ride. Don't stress if things seem a bit wonky—that's just the nature of the business beast. I've been there, done that, and I'm here to help you ride those waves of inconsistency like a pro. Now, I'm not promising to smooth out every bump; bumps happen! But what we're aiming for is to sprinkle a bit of predictability into your personal financial future. So buckle up, and let's get ready to surf the unpredictability that's bound to show up!
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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812: How To Budget When My Income is Unpredictable

If you are looking for inspiration for how you can go from small-town to the big leagues, this is the episode for you! Today we are joined by celebrity makeup artist, Harriet Hadfield. While working with celebrities such as Doja Cat, Naomi Watts, and Olivia Rodrigo, Harry has made it her mission to empower creative freelancers to step into the role of CEO. Today we are digging into how she got all of her clients as a freelancer while showing up in the world the way she wants to, as a neurodivergent creative.
Harry always wanted to be the kid who did everything and knew that she wanted to be a makeup artist at a very young age when she went ‘all in’ on honing her craft. In this episode, we hear all about how she started training in makeup and handled being the black sheep of the family as so many creatives are. We dive into Harry’s advice for creatives starting a personal brand, how to find your niche, use social media to your advantage, and so much more!
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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811: From Freelance to Booking Celebrity Clients with Makeup Artist to the Stars, Harriet Hadfield

I've got a pretty personal tale to spill today—a deep dive into the crisis I faced back in 2022 and how it flipped my world. So, picture this: I'm cruising through life, and bam! I hit a moment where I realize I'm the same age my mom was during her brain surgery three decades ago. Cue the existential crisis! In today’s podcast, I'm laying it all out, sharing my self-reflection journey, and tossing in some cool insights and exercises I picked up along the way. I hope these tools help you move through your own self-reflection and transformation and help you pinpoint what's important to you so you can prioritize those things going forward. Treat this episode like your trusty compass for navigating the sometimes choppy seas of self-discovery! 
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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810: Childhood Trauma & Finding What You Really Want

Today on the podcast we’re chatting about your journey ahead—whether you've got a clear vision or you're still figuring it out. I get it, some of you might be like, "Where am I even headed?" And you know what? That's totally cool! It's super easy to breeze past the gold mine of your past experiences, but guess what? They've shaped you into the awesome person you are, and they're like breadcrumbs leading you to your destination. So, if you're not sure about the destination, no worries! It's not about having all the answers; it's about springboarding off from here. Even those random jobs you had? They're like building blocks for the business you're rocking today!
Now, the big question is, how does your past play into your future plans? Whether it's those epic moments or the tiny ones, they can be a game-changer for what comes next. So, how do we make the most of it? Let me tell you, it's not about zooming through things; it's about finding your pace! That's why I cooked up the PACE method, and today, I'm spilling the beans on how these nuggets can help you turn your discoveries into real, actionable stuff by breaking down PACE! 
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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809: Leverage Where You're At To Get to Where You Want to Go

On today’s podcast I’m sharing best practices for tailoring your marketing strategy based on your business model. It doesn’t matter if your business serves customers in a one-to-one, one-to-many, or even a hybrid model. There isn’t a one-size-fits-all marketing plan, and at the end of the day, you have to market your business in a way that works best for YOU.
We’ll also talk about finding the proper niche, and Identifying exactly what types of customers you’re trying to attract. Online audiences have changed quite a bit, and we’ll talk about how and why. Staying visible and nurturing leads is dependent on your audience, and I’m sharing advice on what next steps you should take to stay visible and relevant. Tune in to learn what you need to know today about the future of marketing for your online business!
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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