Hello my beautiful friends, welcome back to another episode! This week I’m diving into a topic that I absolutely love and feel will be extremely helpful to so many listeners: how to handle objections. Sales is something that I think can be scary at times, but is absolutely necessary especially if you&#39;re a business owner. Learning how to sell with confidence is highly important, whether it’s through customer conversations, sales calls, or learning how to sell in an online digital space using sales pages, landing pages, and through copy and content. But for the purposes of this episode, I want to focus on the piece of a sales conversation specifically if you are a coach, or if you have an offer that has some sort of sales call component to your sales process.When you get to the end of the sales call, or invite someone to sign up and actually pay you, this is the point when you typically meet resistance. Sometimes the objection is price. It could also be a timing issue, or that they simply don’t have the bandwidth. There are a lot of objections and sometimes the default thinking is to think that each objection is different. One of the things that I have learned by leading training and experienced myself through sales conversations is that objections tend to be pretty universal. It&#39;s how we move through that objection and handle that objection in the moment, that will dictate the outcome of that sales call.What I have found most commonly happens with the sales conversation when an objection comes up is that we freeze up, get nervous or we start to ‘feature-dump’, listing all of the features, bells, and whistles to our buyer. One of the top reasons that I have found is that they don&#39;t fully understand the value of the offer that you&#39;re presenting. They don&#39;t quite understand what your program or service does for them. Always make sure you touch on these:What is the benefit of your coaching program? Whether it&#39;s in a group, or whether it&#39;s one on one? What is the transformation that it will provide? What is the value that it offers?The second objection type is really a smokescreen over the actual objection/ problem and it is up to us to uncover and understand the true objection. For one reason or another, they aren’t comfortable being fully honest with you about what is holding them back. The first thing I want you to learn to do instead is to take a moment and acknowledge. Empathize how they might feel and why they might feel the way that they feel. I recommend acknowledging how they feel, not by saying ‘I can understand’, because that phrase can be very off putting in some situations.Instead try: “I see how you feel that way”. You’ll experience a very different reaction because you are validating their feelings and letting them know that you’re listening, rather than trying to sell them something. When we try to sell to them when they&#39;re not in a position of actually listening, we create

SDH 468: How to Overcome Objections with Amanda Boleyn

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