Telling a clear story about your product is a basic entrepreneurial skill. But to build enduring impact, you need to help amplify other stories — those that surround you in your community and your customers. Marcus Samuelsson has done just this with beloved restaurants such as Hav & Mar and Red Rooster, and through his media group that celebrates the richness of the world's cuisines and the stories embedded within them.Marcus shares how embracing a diversity of stories has let him create spaces where every individual's narrative is valued, and has opened up new avenues of inspiration for him as an entrepreneur and award-winning chef. Read a transcript of this episode: https://mastersofscale.comSubscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

140. Start with a story, cook up success, w/Chef Marcus Samuelsson

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