Selling is essential for all business owners and salespeople, but knowing how to do it effectively can be challenging. Despite having a great product or service, sellers may need help to close deals and generate revenue. While each business is unique, and each salesperson has their own strengths and weaknesses, how can business owners and sellers sell more effectively and achieve greater success in their business?In this edition of the Knucklehead Podcast, Stephen talks with Adam Boyd, Principal at The Northwood Group. A former high school English teacher and football coach, Adam talks about the parallels between football and real-world business, the screw-ups he made in his sales career, and how he now helps owners and sellers expand their businesses.Adam Boyd is the Principal at The Northwood Group, a consulting firm that delivers best practices for sales teams and professional services firms to win more business. Adam has over 15 years of working with small to mid-sized businesses on sales growth. His expertise is deep in direct selling, sales management, and lead generation. Adam has consulted in over 20 industries, had an exit, worked in turnarounds, started a business from the ground floor, and had his share of failures. He&#39;s cold-called, sold to CEOs, built and managed campaigns, and led teams to set records. Adam began his career as a high school English teacher and football coach.Enjoy!In This Episode03:25 - Backstory of Adam Boyd06:46 - The most common mistake people make when it comes to learning08:49 - The parallels between football and real-world business14:51 - Some of the screw-ups Adam made in his sales career21:20 - Adam&#39;s approach to working with business organizations25:01 - How Adam can help business owners and sellers expand their businessesFavorite Quotes03:46 - &quot;People from a coaching standpoint needed repetition and a lot of feedback to see what they were doing.&quot; - Adam Boyd15:25 - &quot;For anybody who has to sell and work on the phone, they&#39;ve got the risk of rejection. There has to be a deep desire to get where they&#39;re trying to go, or else it&#39;s just hell.&quot; - Adam Boyd19:48 - &quot;One of the things that I&#39;ve done poorly in my life is not making sure people are committed to doing what it takes to get where they want to go.&quot; - Adam Boyd22:16 - &quot;Anything in our life that&#39;s done well takes a little bit of time.&quot; - Adam Boyd27:11 - &quot;We all talk about how failure&#39;s a great teacher, but it&#39;s painful when you&#39;re going through it.&quot; - Adam BoydConnect with Adam BoydLinkedInThe North Wood GroupGrab your COVID-19 survivor T-shirt HEREConnect with Knucklehead Media GroupWebsiteFacebookTwitter• Knucklehead Media Group is your &quot;push button&quot; for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating course

Selling More Deals with Adam Boyd

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