A lot goes into creating an effective database for your business. You need to have a plan and a goal in mind before you even start - what are you hoping to achieve with this data and how will it help your business grow. Without a clear goal, you&#39;ll find yourself wasting time and energy on something that doesn&#39;t produce results. Having a solid data analytic is essential for any business. Make sure you create yours with your goals in mind! In today’s edition of the Knucklehead Podcast, our guest, Jack Tompkins talks about how data is becoming the next big thing in the corporate and entrepreneurial worlds, what Jack learned from failing to consider the end goal when creating a dashboard, and why having an end goal in mind when creating a data model is important. Jack Tompkins is the Managing Partner and Founder of Pineapple Consulting Firm. He loves helping small businesses with data driven decisions from their custom dashboards. Pineapple Consulting Firm is a data analytics company. They are excel experts and fractional analysts that help analyze and visualize data so small businesses can become data-driven. Enjoy! In This Episode04:37 - How data is becoming the next big thing in the corporate and entrepreneurial worlds. 06:04 - What motivated Jack to start his own consulting business. 11:42 - Jack&#39;s experience about how data didn&#39;t serve its purpose. 13:30 - What Jack learned from failing to consider the end goal when creating a dashboard. 14:58 - What the process of creating a great dashboard looks like. 16:37 - Pineapple Consulting Firm: The story behind the name. 18:01 - Why having an end goal in mind when creating a data model is important Favorite Quotes12:03 - &quot;We&#39;re like, all right, we&#39;re gonna do this. We&#39;re gonna build this dashboard. It&#39;s gonna be automated in this way. It&#39;s gonna be really efficient. It&#39;s gonna be all this good stuff. So, we go ahead. We build it. We do the whole thing. When we get to the end product, it&#39;s like oh crap, why do we do this? If It&#39;s not starting with the end goal in mind, it has a huge complication. So, we had to redo it three, four times and that happened. And it stinks because it&#39;s wasting everybody&#39;s time.&quot; - Jack Tompkins 04:50 - &quot;Data is kind of becoming the big thing. In the corporate world, it has been the big thing and you can&#39;t make a decision without having five data points that support it. And in the small business world, even down to the solopreneur world, data is getting a lot more mainstream if you will.&quot; - Jack Tompkins 18:38 - &quot;Figure out whatever the most important thing is - efficiency, revenue, or profit, and start with that. That&#39;s the end goal in mind. And then as you work backward from that, make sure it&#39;s easy to update and make sure you have a good process in place so the data can be updated.&quot; - Jack Tompkins Engage with Jack TompkinsLinkedInPineapple Consulting Fir

Data is the New Gold

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