Start-up theory is back and in full force! This clip was taken from our 24 hr Facebook live IMPACTATHON with a dear friend of Tom and Impact Theory&#39;s, Chris &quot;Drama&quot; Pfaff (@drama) from Young &amp; Reckless apparel (Y&amp;R). 
Tom and Drama go into many topics; from discussing hardships building a brand with a larger than life mission to burrito manufacturing; Tom and Drama discuss building business&#39; for a new generation right here on Startup Theory. 

Topics include: 

*Why staying on brand is so important How Y&amp;R strives to become the voice of the youth looking to find their place in the world. 

*How your ego can be viewed from a different perspective. Why momentum matters more in business than people realize. How vulnerability and authenticity are the new kingmakers in consumer branding. 

*How Drama’s perspective on life and business changed after his brain injury. 

*Defining your brand 

*Why developing a big mission is an important key to success. 

*Revealing the one idea Drama believes every entrepreneur should know when starting out. 

*and much more... 

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YouTube: https://www.youtube.com/@TomBilyeu

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***Are You Ready for EXTR

Building a Business For a New Generation with Drama, Founder of Young & Reckless | Startup Theory (Replay)

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