In this week’s episode, we welcome eToro US CEO Lule Demmissie to share her story. Lule found success in the investing space despite the social forces working against her. Her intellect and upbringing brought her a long way, and Lule attributes one more factor to her success– relentless optimism. She sits down with Jessi to discuss the philosophy that brought her through some unpredictable and unfavorable circumstances.
Follow Lule Demmissie on LinkedIn.
Follow Jessi Hempel on LinkedIn and order her debut memoir, now in paperback.
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Choosing optimism with Lule Demmissie

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