Part 1 or 3: My TOP 10 Marketing Trend Predictions for 2024 for Artists and Creatives 
 
Before we get into this NERDY and life-giving conversation, I have to tell you that SHARE the WORK is beginning next Monday! This workshop is happening each day at noon next week and you need to join us! If you're hoping to begin to sell more art and increase your sales in 2024, then prioritize this. 

You can save your seat here! 
 
Ok, now on to our marketing prediction for 2024. I have 10 to share with you in this 3-part series. These predictions are based on my intuition, trends I'm sensing, and research I'm doing.  Experiment with them and see where they take you! 
Reach &gt; following -- isn't that nice!! That vanity metric matters far less than the number of people actually SEEING and enjoying your content. So focus far more on that than on the number of followers. Don't get me wrong, attracting community members (followers) but if your followers aren't seeing your content either then what are we even doing here?? 
TRAIN THE ALGORYTHM with repetition, posting themes, and having a consistent brand aesthetic (more on this in Making Art Work). Get noticed by people engaging with similar content.
And even better than that &gt;&gt;&gt; ENGAGEMENT MATTERS THE MOST!
Engagement &gt; following (the algorithm will show your work to those people again and again whether they follow you or not) 




Being a beautiful, real-life human &gt; AI
Be as human as you possibly can be – funny, imperfect, honest, vulnerable, silly, soulful… we want to engage with people, not bots or computers so it's OK (good, even) to show your beautiful realness! 




Create threads, themes, and stories, (for example, part 1, 2, 3, 4 style posts or pieces of content). 
Give your audience something to sink into and feel safe in. I know that sounds a little *extra* to say that they want to feel "safe" in your content, but it's true. Series, multi-part content, and themes in your posts create a sense of known content -- that feels consistent and safe. So let us get cozy! 

There is SO MUCH more coming in this mini-series! Tune in tomorrow for part 2! 



 
JOIN SHARE THE WORK! I can't stress this enough. This 5-day workshop is going to change your business. So show up, get ready, and let's grow beautifully together.  


@Emily_Jeffords on Instagram and TikTok 

(also mentioned: Anna Nunez and her beautiful color of the month series) 

PART 1: My TOP 10 Marketing Trend Predictions for 2024

MAKING art WORK early bird is open until Saturday! Don't miss this opportunity to learn and GROW your business within 9 short weeks. 
 
Remember, you are here because you create artwork that you LOVE. You are here because you long for your work to reach a wider audience and find your COLLECTORS! You want to create work and send it into the world and know that it will be well received by your people.
Selling my work directly to my collectors has allowed me to sell to people all around the world, create freedom in my work-flow, and share my vision and perspective directly with my audience.
 
Download the beautiful workbook that accompanies this conversation: The How to Attract Collectors Workbook
 
 
Some helpful links for you:
THE GOAL-SETTING WORKBOOK -- a beautiful guide to honoring your dreams and accomplishing your goals year-round. 
MAKING art WORK - a 9-Week Masterclass for Artists and Creatives looking to grow their business and studios 
The DO IT FOR THE PROCESS Affirmation Cards
 
Tune into more episodes HERE

Attracting YOUR Collectors - Making Art Work EARLY BIRD is open!

Welcome back to the Do It For The Process Podcast! This episode is a little vulnerable and a sweet look inside of my dreams, goals, and hopes for 2024. 
Remember, your dreams matter. They are the source for all your goals. 
Work to only set goals over things you can control. You aren't in charge of anyone else's actions or behaviors so setting goals that expect someone to do something (like buy your work or follow you online) isn't fair to you! 
 
You are getting to hear an exclusive behind-the-scenes in The Collective, my membership for ongoing support for Artists and Creatives. If you're a member of the Collective, you can watch this session in our private member's space! 
 
Some helpful links for you:
THE GOAL-SETTING WORKBOOK -- a beautiful guide to honoring your dreams and accomplishing your goals year-round. 
MAKING art WORK - a 9-Week Masterclass for Artists and Creatives looking to grow their business and studios 
The DO IT FOR THE PROCESS Affirmation Cards
 
Tune into more episodes HERE
 

How To Set & Reach Your Goals (A Look Inside My Big Dreams For 2024)

Get the (beautiful and FREE) workbook that accompanies this podcast here. And to check out more free resources for creatives visit emilyjeffordslearn.com. 
 
The holiday season is full of energy; and selling your work during this season can be one of the most thrilling things of all...
 
While it is full of cheer and festivity, these few short weeks can be super intense & stressful for small business owners (creatives especially)! The pace of the holiday season is out of step with the rest of the year, and marketing seems to happen at 10x speed. To make your presence felt online, you have to be SO LOUD. The energy is high, the sales roll in, and the generous energy is flowing. It’s thrilling (and also, quite draining).
Want to know the secret to a thriving Holiday season?
I’ll tell you right up front. HAVE A PLAN.
Not sure how to do that? Well, no worries, I do! Grab a pen, and let’s get to work! I know selling can feel uncomfortable sometimes. Trust me. But offering the beauty you create is an act of generosity. And this is the season of generosity. Remember, your work wants to be bold. It wants to be big & beautiful, and the holiday season is an amazing time to allow your work to shine!

HOLIDAY SEASON For Artists A Guide to Selling More Creative Work

My masterclass, MAKING art WORK, is opening again SOON! 
 
Listening to this episode while MAKING art WORK is closed? Be sure to sign up for the waitlist so you can be the first to know when the doors open up again! 
 
Fellow artist and maker, 
be honest…
☑ Have you spent years making artwork, expecting to reach that next level, while your revenue remains stagnant?
☑ Do you know you have good work, but feel like you don’t know how to talk about it?
☑ Are you tired of leaving money on the table because you don’t have the knowledge and tools to sell your work?
☑ Do you keep hearing other artists selling out their collections, but you are left scratching your head as to what actually goes into them?
☑ Are you in a season of burnout and have no idea how to reinvigorate that creative energy in you?
I get it. Without the right tools and a clear roadmap, being a creative entrepreneur is isolating and lonely.
You might feel like your ideal collectors are just out of reach or feel like you’re scraping by. You notice your business isn’t working, but you aren’t sure how to fix it or where to start! But it’s not your fault! No one has told you how to confidently share your work and build a good business around your art.
 
 
 
Be sure to download the workbook that accompanies this 5-day event.
 
As an artist, we often hear that creativity isn't a real job -- it's not safe, it's not dependable, it's not lucrative... These thoughts are outdated and limiting at best. 
 
The world is thirsty for beauty and connection. We, as artists, are in the business of creating beauty and connection within our art and within communities. 
Your work deserves to be shared, seen, and appreciated. LET IT TAKE UP SPACE - especially online where it's voice can spread far and wide.
 
over the next 5 days, we're going to get very nerdy and practical as we begin to more boldly share our artwork online -- and GROW OUR ONLINE SALES!
 
Ready for this? 
 
Learn more about Making Art Work if you are truly ready to grow your studio into a profitable and sustainable business.
This 9-week masterclass will guide you through every single aspect of running a thriving studio in 2023 and will set you up for success for years to come. Read the stories of our many alumni here! Their stories are EVERYTHING. 

MAKING art WORK Closes Today!! What Would Selling More of Your Work Mean For Your Studio?

This episode is FULL and detailed. I highly highly recommend downloading the accompanying workbook. It's THOROUGH and beautiful. And join the next LIVE workshop too! 
 
In this episode, we begin thinking about the story your website is sharing. 
Where is it guiding your visitors?
What are you directing them into?
Does your website feel like a living thing?
Are you showing up as the guide? And how do you do that?


 
Ready for more? DOORS TO MAKING ART WORK opens TODAY! Are you joining us? 
 
Are you a Creative looking to grow a profitable career?
If so, you are in the right place.
Let’s dismantle the idea of the “Starving Artist.” Join me in my 9-week masterclass, where I teach you everything I know about running a sustainable, professional art business.

It's time to make a living with your art.
Learn more about MAKING art WORK here.

And visit my artist website to see how I put these things in play HERE.

What Story is Your Website Telling? And Where Are You Guiding Your Visitors? SHARE the WORK

This episode is FULL and detailed. I highly highly recommend downloading the accompanying workbook. It's THOROUGH and beautiful. And join the next LIVE workshop too! 
 
In this episode, we begin thinking about your BRAND. 
How does your studio look and FEEL to others? 
What essence does it give off? 
How is it being felt by your audience and collectors?

I offer tips for defining your brand and understanding your aesthetic. Your brand is far more than your logo or fonts or brand colors -- it's the essence of your business.
This is where it gets SO fun.
 
Ready for more? DOORS TO MAKING ART WORK open TODAY! Are you joining us? 
 
Listening to this episode while MAKING art WORK is closed? Be sure to sign up for the waitlist so you can be the first to know when the doors open up again! 
 
Are you a Creative looking to grow a profitable career?
If so, you are in the right place.
Let’s dismantle the idea of the “Starving Artist.” Join me in my 9-week masterclass, where I teach you everything I know about running a sustainable, professional art business.

It's time to make a living with your art.
Learn more about MAKING art WORK here.

And visit my artist website to see how I put these things in play HERE.

Branding for Artists - Share the Work Day 4

This episode is FULL and detailed. I highly highly recommend downloading the accompanying workbook. It's THOROUGH and beautiful. And join the next LIVE workshop too! 
 
In this episode, we're discussing the key questions you need to ask yourself so you can get to know your customers better, meet their needs more effectively, and grow a business that makes you happy AND them happy. 
 
REMOVING DOUBT, CREATING TRUST, AND GETTING TO THE ROOT OF IT ALL.
 
Ready for more? DOORS TO MAKING ART WORK open on Thursday! Are you joining us? 
 
Are you a Creative looking to grow a profitable career?
If so, you are in the right place.
Let’s dismantle the idea of the “Starving Artist.” Join me in my 9-week masterclass, where I teach you everything I know about running a sustainable, professional art business.

It's time to make a living with your art.
Learn more about MAKING art WORK here.

And visit my artist website to see how I put these things in play HERE.

Do You Know Your Customers? SHARE the WORK Day 3

This episode is FULL and detailed. I highly highly recommend downloading the accompanying workbook. It's THOROUGH and beautiful. And join the next LIVE workshop too! 
 
In this episode, we talk about what makes an artist's website effective -- leading to higher sales and more thoughtful engagement by your visitor, audience, and buyers.
 
A Creative person's website has the chance to tell a story, take the visitor on a journey, but most importantly, ELEVATE YOUR WORK. 
 
Because you are connecting with your collectors online through a series of shiny screens and images, it is so important to connect with your audience. The passion and heart that come naturally from the artist may not translate as effortlessly online. Find a way to bring that extra passion and sincerity to your digital platforms.
 
Ready for more? DOORS TO MAKING ART WORK open on Thursday! Are you joining us? 
 
Are you a Creative looking to grow a profitable career?
If so, you are in the right place.
Let’s dismantle the idea of the “Starving Artist.” Join me in my 9-week masterclass, where I teach you everything I know about running a sustainable, professional art business.

It's time to make a living with your art.
Learn more about MAKING art WORK here.

And visit my artist website to see how I put these things in play HERE.

What Makes an Effective Website? SHARE the WORK Day 2

Join the LIVE Share the Work workshop + community HERE
And be sure to download the workbook that accompanies this 5-day event.
 
As an artist, we often hear that creativity isn't a real job -- it's not safe, it's not dependable, it's not lucrative... These thoughts are outdated and limiting at best. 
 
The world is thirsty for beauty and connection. We, as artists, are in the business of creating beauty and connection within our art and within communities. 
Your work deserves to be shared, seen, and appreciated. LET IT TAKE UP SPACE - especially online where it's voice can spread far and wide.
 
over the next 5 days, we're going to get very nerdy and practical as we begin to more boldly share our artwork online -- and GROW OUR ONLINE SALES!
 
Ready for this? 
 
Learn more about Making Art Work if you are truly ready to grow your studio into a profitable and sustainable business.
This 9-week masterclass will guide you through every single aspect of running a thriving studio in 2023 and will set you up for success for years to come. Read the stories of our many alumni here! Their stories are EVERYTHING. 
 
Listening to this episode while MAKING art WORK is closed? Be sure to sign up for the waitlist so you can be the first to know when the doors open up again! 

Can Artists Sell Art Online? Share the Work Day 1

SHARE THE WORK begins next week! A Free 5-day workshop designed to help you sell more artwork online!
&amp;
Even more exciting!! MAKING ART WORK opens on August 24th-31st! This 9-week masterclass is going to transform and evolve the way you run and grow your business. I can&#39;t wait to get a front-row seat!
 
Listening to this episode while MAKING art WORK is closed? Be sure to sign up for the waitlist so you can be the first to know when the doors open up again! 
 
Let’s dismantle the idea of the “Starving Artist.” Join me in my 9-week masterclass, where I teach you everything I know about running a sustainable, professional Creative Studio.
 
In this episode -- 
Artists often get told that they are pursuing a job, a career, a craft, or a lifestyle... FULL of instability. But is there anything more dependable and sustainable than the generous, rich well of creativity and energy we can draw from within our own bodies and minds? 
In this episode, we talk about tapping into that deep well of inspiration and knowing that, because of that deep, rich well, your creativity and energetic reserves are GOOD.
 
The birthday email I mentioned is here. It&#39;s full and BEAUTIFUL. 
I read a poem by Oriah Mountain Dreamer at the end of this episode, and I want to share it here so you can read along. These words are powerful and sweet
The Invitation
It doesn’t interest me what you do for a living. I want to know what you ache for and if you dare to dream of meeting your heart’s longing.
It doesn’t interest me how old you are. I want to know if you will risk looking like a fool for love, for your dream, for the adventure of being alive.
It doesn’t interest me what planets are squaring your moon.
I want to know if you have touched the centre of your own sorrow, if you have been opened by life’s betrayals or have become shrivelled and closed from fear of further pain.
I want to know if you can sit with pain, mine or your own, without moving to hide it, or fade it, or fix it.
I want to know if you can be with joy, mine or your own; if you can dance with wildness and let the ecstasy fill you to the tips of your fingers and toes without cautioning us to be careful, be realistic, remember the limitations of being human.
It doesn’t interest me if the story you are telling me is true
I want to know if you can disappoint another to be true to yourself. If you can bear the accusation of betrayal and not betray your own soul.
If you can be faithless and therefore trustworthy.
I want to know if you can see Beauty even when it is not pretty every day. And if you can source your own life from its presence.
I want to know if you can live with failure, yours and mine, and still stand at the edge of the lake and shout to the silver of the full moon, ‘Yes.’
It doesn’t interest me to know where you live or how much money you have.
I want to know if you can get up after the night of grief and despair, weary and bruised to the bone and do what

Can Artists Depend on Themselves?

Get the free workbook  that goes along with this episode! It's beautiful and full of practical advice. 

With your inspiration, brand, and highest work in mind, listen to this episode, go through the FREE workbook that accompanies this episode, and listen closely to your inspiration and intuition.
When an idea piques your interest, invest in it! Consider it! In this episode, we talk about assessing and deciding which ideas are worth your precious, valuable energy, which ones your audience is most excited about, and which to let go of. Diversifying your business is wonderful because you have the opportunity to 
A) delight your customers 
B) find inspiration in a fresh place.
 
DOWNLOAD THE WORKBOOK. 
I created a beautiful and super practical guide that accompanies this episode. It's very practical and even more clarifying.


JOIN SHARE THE WORK -- a free 5 day workshop designed to help you begin sharing and SELLING your work online!
 
LEARN MORE ABOUT MAKING ART WORK!
This 9-week Masterclass is designed to help you grow your studio, profit, and creative reach. It's time to start making a living with your art. Let’s dismantle the idea of the “Starving Artist.” Join me in my 9-week masterclass, where I teach you everything I know about running a sustainable, professional art business.

Want to see my very sweet new bunny? We're rather obsessed. 
Get the Affirmation Deck -- each card is thoughtfully crafted with an affirmation and beautiful artwork to start you on your creative journey.

How Do You ”Diversify Your Business” as an Artist?

A thoughtful listener sent in a question that resonated deeply with this community: "How have you handled the different seasons of your life while maintaining your business?"
 
As we talk about play and creative freedom, paying attention to sustainability is also incredibly important. There’s a delicate balance that most artists need to find between creative freedom and emotional safety (which also includes financial security).
 
Listed to my five tips for growing a profitable business while also ENJOYING all of it!
 
Making Art Work opens soon! JOIN US


Check out the Artist Path to Success to learn about your unique creative journey and business growth 


Come see the art that's making me happiest on Instagram (the videos are BEAUTIFUL!)


Visit my studio (virtually) :)


The Poem I read by Mary Oliver can be found in this book 

 

But Can You Have Fun AND Make Money?

The summer months are full of extra light, energy, joy, and warmth -- they are the perfect months to focus on creativity, but more than that, creative PLAY. 
In this episode, we discuss the importance of creating inspiration and energy overflow so that you can give from abundance and create work that is fulfilling in a deep and lasting way. 
Creativity thrives when we give ourselves the freedom to play. The studio is your haven, your playground. Let go of expectations, rules, and limitations. Experiment with different techniques, materials, and styles. 
Tip this same experimental, free-flowing, playful energy into your business as well! The most impactful offers and products I've created in my business came about because of PLAY. The ideas excited me, the challenge felt new and alive, and I found a joyful energy that made the work fully delightful. 
 
I can't wait to see what you create in this season! 
 
&gt;&gt; In this episode, I shared that Making Art Work is coming back this autumn! Doors open in late August. Let’s dismantle the idea of the “Starving Artist.” Join me in my 9-week signature class, where I teach you everything I know about running a successful creative business.
 
I also stayed in a beautiful Airbnb, The Forestry House, in Travelers Rest. Definitely a beautiful getaway!
 
The poem(s) I read in this episode came from the book "Inward" by Yung Pueblo 
 
---
Please take a second to leave a quick review and rate this podcast. I read each review, and they mean so much to me!
Also, SHARE THIS EPISODE with a friend or on Instagram Stories! Tag me so I can reshare! 
 
Want to see the artwork I was talking about in this episode? I shared it on Instagram! Come on over and join the IG Community! 
 

The Only Goal You Need This Summer: PLAY

There’s this thing about “big magic” that I love – but also dislike – magic (inspiration) can come to you and change your whole life and work in the most powerful and beautiful of ways, but it can also leave if you are not prepared to honor it and use it. I don’t know if it’s true or not, but it feels true right now, and it’s adding a bit of scarcity to my mindset that doesn’t need to be present. 
 
As I choose to step into more abundance in my studio practice, there are some words of affirmation that have proven to be POWERFUL. Let me share those with you here: 


I will create good work today.
Inspiration lives inside of me. I can tap into it whenever and wherever. 
It’s ok to create bad work. 
Creative flow is easy for me to access.
It’s ok to rest and come back to this idea.


I know these words are simple, and that is their magic. The simplicity of these mindset shifts means they are EFFECTIVE.
 
If this podcast has impacted you, please rate and review this show. I would be SO thankful!
 
Also, please screenshot and share this episode to enter to receive a book of poetry by my new favorite author and poet, Andrea Gibson. Do so by JULY 1ST, please! 🥰 

Getting Back Into Abundance In the Studio

It's been a while. Let's catch back up. Many things in my life have changed, and many are still the same. One thing that has remained the same is that creativity is deeply generous, art has the power to HEAL, and empowering other artists is deeply meaningful and powerful. 
 
I read a poem by my new favorite poet, Andrea Gibson. Check out their work here. And read the poem I read in this podcast on their Instagram.
 
It is an honor to be back in this space with you!
If you're aching for a little more creative community and super valuable education and resources for running your business, join The Collective when the doors open! It's $34 and completely FULL of insight and value. 
 
Xox
Emily Jeffords
 

Welcome Back to Do It For The Process

I'm doing something brave - scary - generous - loving - needed - luxurious - important - countercultural... 
I'm RESTING. Not yet -- right now I'm diving headfirst into Making Art Work and I'm SO excited to nurture and empower the Creative Community in this way. My sabbatical will begin in 2023 and will be focused on creativity, inspiration, rest, writing, and nurturing the parts of my that have been patiently waiting for attention.
 
I'm so excited. 
 
If you're feeling thirsty for inspiration and creativity, maybe this is your nudge to think about prioritizing those things just a bit. 
You don't have to have a sabbatical year -- you could start by carving out 2 hours a week to nourish that part of you. Create a terrarium around your inspiration and walk in it as often as you can. 
This big dream is living in you for a reason. Creativity is blooming inside of you because it has found a home there. That's an honor. Elizabeth Gilbert has a theory about inspiration being a living thing that is looking for a receptive home to give it form – YOU are that form. 

You are that home. 
You have that ability. 
And Creativity will never take from you more than it gives.

It may give you joy, connection, purpose, money, impact, or a vehicle for change – I think it will give you ALL of the above. Trust it. Honor it. Empower it. 
 
My inbox and DM's have been spilling over with big-hearted creatives eager and nervous about taking the next step in their creative journey – trusting me to walk alongside them. What an honor! Making Art Work is open for enrollment through TOMORROW!
 
If you're feeling those same nerves, eagerness, readiness, but also a bit of uncertainty, please take some of my confidence. This work is GOOD. YOU can do it. I will help you accomplish big, beautiful things. 
 
xo
Emily
 
@Emily_Jeffords
emilyjeffords.com 

Love Your Creativity Enough to VALUE IT -- My Sabbatical Year

Practical Tips to Grow Your Dream Career + Move Past the Lies
Welcome to the final episode in the Share the Work series! You can watch all the video trainings + access the workbooks + community here.


The more you value the deep creative work you offer, the more your audience will value your work as well.


As you progress through your journey, you might find a few “lies” creep onto your path — let’s talk about them and very practically move past them! 



Learn more about Making Art Work


Go to the Share the Work Videos


Join our private Share the Work Community


Follow @Emily_Jeffords on Instagram 


Visit Emily Jeffords' fine art website

Practical Tips to Grow Your Dream Career + Move Past the Lies

Making Art Work is OPEN! Come join me in this transformative creative course. 

Making Art Work is a 12-week course where I teach Artists and Creatives how to build a soulful, profitable business. I’ve watched hundreds of Alumni sell their high-end creative work consistently, they create collections that are often purchased in minutes, launch products with their dream companies, grow their collector base (way more important than your IG followers), and run profitable, sustainable, multi-passionate events.
 
Today, we're going to dive into marketing effectively. 
Marketing Your Work Effectively and Sustainably
Email Marketing
Make your studio emails a vibrant and exciting place. This is an intimate space — the perfect place to not only sell your work, but also share behind the scenes, your inspiration, peek inside your studio, stories and insights, and early access to artwork or collections.
Social Media
Show up on social media as a fine artist, designer, maker, and professional. Share your work beautifully and consistently: photograph it well, bring people into the studio, allow them to get to know your story and brand, and don’t be afraid to share/sell your work!
Use the Magic of Pinterest
Pinterest is one of the VERY best places to share your work as a visual creative! Users come to Pinterest as a way of gathering inspiration, ideas, aesthetics, and to find products — sounds perfect, right? Pin your work directly to Pinterest from your website, listing, social media, and/or blog post.
Work with Designers
Reach out to designers in your local community and offer them a trade discount (10-20% off). You can also request or barter for amazing photographs! I didn't mention this in the video, but you can also with designers to rent your artwork for staged homes. Some wonderful passive income! Commercial designers: restaurants, offices, hotels...
Go Offline
Find ways to share your work in real life – OFF the internet. This could be at art shows, galleries, craft fairs, wholesale your work in shops, and be known in your community. The connections you can make in-person are so much greater and more effective for both marketing and for sales. One in-person meeting is worth at least 10 online meetings. Be warm, welcoming, intentional, and get ready to welcome new people into your community!
 
Learn more about Making Art Work


Go to the Share the Work Videos


Join our private Share the Work Community


Follow @Emily_Jeffords on Instagram 


Visit Emily Jeffords' fine art website

5 Ways to Marketing Your Work -- Share the Work

This is the third episode in the Share the Work Series and things are getting more practical by the day!
 


Remember, 
You bring 
the VALUE to 
your work.
 




Now we’re going to talk about all the aesthetic elements that surround your work and think through how they communicate your brand message.
As the creator, you also get to create an elevated brand. 
A brand is far more than a logo. It is far more than your website. It's not your icons, graphics, images, the tiny alligator on your shirt, the label inside of your coat.
YOUR BRAND IS THE FEELING PEOPLE EXPERIENCE WHEN THEY COME IN CONTACT WITH YOUR WORK. And now that you know you have a brand, let’s discuss how you can refine and elevate your brand.
 
Learn more about Making Art Work


Go to the Share the Work Videos


Join our private Share the Work Community


Follow @Emily_Jeffords on Instagram 


Visit Emily Jeffords' fine art website

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