Today With Jessica Duce, Jane Dagmi and Ericka Saurit: Today on A Well-Designed Business I am joined by Ericka Saurit, Jessica Duce, and Jane Dagmi, the masterminds behind the Vacation Rental Design Summit, happening this spring at High Point Market. According to my guests today, Vacation Rental Design is much more than beautiful spaces—it’s a scroll-stopping, memory-making, profit-building business model. And they want to teach you all about it.  We’re discussing what Vacation Rental Design is (and isn’t), what kind of designer it’s best suited for, along with the content and what to expect at this year’s summit, because the more educated and better prepared you are as a designer in this niche, the more value you’ll bring to vacation rental owners and property managers, who will want to use your services again and again. Pick It Apart [2:25] Jessica defines what Vacation Rental Design is (and isn’t). [7:17] Ericka, Jessica, and Jane all share how serendipitous it has been finding one another and creating together. [11:29] LuAnn asks what type of designer Vacation Rental Design suits best. [15:10] Ericka speaks to some of the topics they cover and educate on at the Vacation Rental Design Summit, including marketing and branding. [20:28] The guests explain what the upcoming Vacation Rental Design Summit is and the topics covered there. [31:30] Jane covers the structure and schedule of the upcoming summit at High Point’s Spring Market. [33:16] Jessica explains how this category of design has different needs from brands and vendors versus standard designers. LuAnn Nigara and Jessica Duce, Jane Dagmi and Ericka Saurit&#39;s Ah-Ha Moments  “Vacation rental design is not staging, it&#39;s not residential design, it is unique…It has a lot of layers. But it also has, in my opinion, some of the greatest rewards for a designer for creativity.” – Jessica Duce   “Any one person can be inspired to “take an action” at any moment in time. But it&#39;s the taking of the action that is the key, right? Not just hearing and feeling the inspiration—you&#39;ve got to move. And you have to move through fear often.” – LuAnn Nigara   “The more educated and the more prepared [vacation rental designers] are, the better of value they can sell, the more they can sell design as a sales tool [for the vacation rental owner].” – Ericka Saurit “Designers are real arbiters of taste. They curate lifestyles for their clients. They can curate vacations. Their expertise goes beyond picking the furniture…[to] create more income that way. They are really curating that person&#39;s entire experience. That&#39;s a big responsibility and one to really accept and embrace if you&#39;re up for it.” – Jane Dagmi More About Ericka Saurit In 2020, after a 20 year global career in interior design and marketing, Ericka Saurit founded Saurit Creative with a mission to support and elevate brands across the entire home industry. Ericka b

947: Jessica Duce, Jane Dagmi and Ericka Saurit: Learn About the Profitable Niche of Vacation Rental Design at the 2024 VRD Summit

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